Monday 21 September 2009

Video Reflection: Organic design


Organic is a confusing word for me. I know that it is about nature, but when i design something thinking about nature, the things came out were not organic. After Ross Lovegrove's talk, I began to realize what is organic and how to make organic design.

Ross began with his concept: DNA(design, nature, art). He introduced his way of organic design, which is to get inspiration from nature, and explore the form and shape of natural things. In the first example, Ross was inspired by his instinctive impression of water, which was a form made by few curvy lines. He translated this impression into a water bottle design without knowing that if it was possible. The final product looked beautiful and natural, capturing the essence of water but also performing well. That was design with nature and art, and it was so succussful because it explored the nature in artistic form first and then thought about the design.

After the video, I think feeling the natural world is really important for organic design. We may have some ideas or impression of nature, like water,air,or stones. If we really feel the way they act or exist in this world, we can translate what we feel into articsic forms or by ways we think it will work. What Ross taught me was to make nature design, but not designing with nature. We always begin with the things we want, but a translated natural artistic form can be many designs for us. And the things we want are just some ones inside them. Also, organic design is not only about forms and shapes of nature, but also the ways that nature acts. Just like the "bones chair" that Ross showed, it captured the ways that how bones were connected.

Ross said, Industrial design is the art form of 21th century. What we should to is to improve our artistic sense and work instinctively.
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